Digital Project Management Summit Notes

Jeffrey Zeldman


The 10 Commandments of Web Design

  1.  Thou shalt entertain
    • Where appropriate, add personality and fun to your design through illustrations, voice, etc.
  2. Test everything (including assumptions)
    • Question assumptions: for example, A List Apart questioned whether alt text is needed on all images at all times for accessibility (On Alt Text)
  3. Thou shalt iterate
    • The web is never done.
  4. Thou shalt ship
    • Ship and iterate. Get from good to great through tiny changes. Don’t let “great” keep you from shipping.
  5. Engage thy community
    • Put your community first as they can make or break your business.
    • Instagram recieved backlash when they introduced a new photo ownership policy without explaining the changes to their core community. Flickr makes photo ownership clear and provides a range of ownership settings for the user to choose.
  6. Love thy user as thyself
    • Give users what they need – The An Event Apart mobile and desktop sites give the user access to the same information, but hierarchy and presentation change depending on the device context.
  7. Remember the content and keep it holy
    • Design with Content First (ala Jeremy Keith). Let content determine your breakpoints
    • Get the right content to the right user at the right time
    • Remove anything extraneous. Avoid distractions.
  8. Thou shalt make magic
    • Make magic, not perfection – Even with a lacking web presence, Instagram developed a large user base with by uploading photos in the background while the user chose keywords and other options, making the experience super fast
    • Find what you’re great at. Do that. Ship it.
  9. Thou shalt prioritize
  10. To thine own self be true
    • The Hay Net story

This is design, not religion.

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